The first collection is a men’s fashion lookbook, designed to showcase a broad range of clothing in a clean, accessible and contemporary way.
The use of a white studio background keeps the attention firmly on the model and clothing. Rather than creating a complicated narrative environment, the images provide a neutral setting where colours, textures, fits and layering can be clearly seen.
The model is photographed in a mixture of full-body, three-quarter and close-up portraits, allowing the viewer to see both the overall silhouette and smaller details of the garment
Rather than the controlled white studio environment of the men’s photographs, these images below feel more personal, youthful and lifestyle-oriented.
The clothing consists of casual pieces such as graphic T-shirts, a red top, denim shorts and fishnet tights. The photographs also move into a domestic environment, including sitting on a sofa and leaning against walls.
This makes the photographs feel less like a catalogue and more like a glimpse into the life of the person wearing the clothes.
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